{"id":12,"date":"2010-03-30T06:21:10","date_gmt":"2010-03-30T10:21:10","guid":{"rendered":"http:\/\/josephneurauter.com\/?p=12"},"modified":"2011-05-18T14:15:34","modified_gmt":"2011-05-18T18:15:34","slug":"square-peg-round-paradigm","status":"publish","type":"post","link":"http:\/\/josephneurauter.com\/?p=12","title":{"rendered":"Square peg, round paradigm"},"content":{"rendered":"<p><a href=\"http:\/\/josephneurauter.com\/wp-content\/uploads\/2010\/04\/square_peg_and_round_hole.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/josephneurauter.com\/wp-content\/uploads\/2010\/04\/square_peg_and_round_hole-300x225.jpg\" alt=\"\" title=\"Square Peg\" width=\"300\" height=\"225\" class=\"alignnone size-medium wp-image-74\" srcset=\"http:\/\/josephneurauter.com\/wp-content\/uploads\/2010\/04\/square_peg_and_round_hole-300x225.jpg 300w, http:\/\/josephneurauter.com\/wp-content\/uploads\/2010\/04\/square_peg_and_round_hole.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Innovation isn\u2019t a buffet table.  This to say that you can\u2019t take what you want, load your plate, and leave the rest.  I was reminded of this in a recent <a href=\"http:\/\/questmeansbusiness.blogs.cnn.com\/2010\/03\/26\/would-you-pay-to-read-news-online\/#comment-3048\">article<\/a>, ironically enough, on cnn.com<\/p>\n<p>In a nutshell, someone over at News International in Britain woke up one day and realized that they might want to start charging for online content for The Times and The Sunday Times website.  After all, the internet is fast making print news obsolete and soon enough, extinct.  Why not hitch our wagon to it?<\/p>\n<p>Not a bad idea, but here\u2019s how they want to monetize it:<\/p>\n<p>They want to charge a subscription.<\/p>\n<p>Don\u2019t worry though, they\u2019re offering a free trial period!  Let\u2019s not discuss the fact that their service is, at the time of this writing, already free.<\/p>\n<p>The article goes on to tell us that:  \u201cThe only other major British newspaper currently charging for online content is the Financial Times, which charges a basic rate of \u00a33.29 ($4.90) a week for a year-long subscription. Users can view up to 10 online articles for free each month, but they must register.\u201d<\/p>\n<p>How about this:  Instead of your limiting the amount of news I can access, how about encouraging me to access MORE?  How about instead of a monthly fee, which does wonders for your cash flow but doesn\u2019t fit my usage patterns, you charge me a usage fee on a sliding scale?  What about giving me a credit for clicking links to advertisers?  Or hypertext to drive business to sponsors?  In other words, and here it comes: how about adapting your business model to my give-you-my-money model?<\/p>\n<p>Rather than look to what the consumer (you know, the guy with the money) needs, the gentlemen in the big chairs behind the big desks are trying to squeeze this upstart new medium into the mould of the way they are used to doing business \u2013 the old way.  How many times do we have to do this and in how many industries before we realize it simply doesn\u2019t work?<\/p>\n<p>Changing your thinking isn\u2019t easy.  Getting left in the dust by more agile, forward thinking competitors is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation isn\u2019t a buffet table. This to say that you can\u2019t take what you want, load your plate, and leave the rest. I was reminded of this in a recent article, ironically enough, on cnn.com In a nutshell, someone over at News International in Britain woke up one day and realized that they might want [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-12","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-practices","7":"entry"},"_links":{"self":[{"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/posts\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":9,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":155,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=\/wp\/v2\/posts\/12\/revisions\/155"}],"wp:attachment":[{"href":"http:\/\/josephneurauter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/josephneurauter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}